Cookies Policy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mainly used to make the site work as you expect it to. The information does not usually directly identify you but can give you a more personalized web experience. Below you can find more information about cookies, the types of cookies we use, and how we use them. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and impact the use of the features we offer, you may not be able to store your preferences, and some of our pages might not display correctly.

1.   What are cookies?

Cookies are pieces of data that sites and services you use or visit can set on your browser or device. They can typically be read on future visits to learn more about the User and personalize an experience, including the ads displayed to the User. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up the delivery of content.

2.   The way we use cookies?

VertaMedia sets cookies as shown below for a variety of purposes, including:

1)          to enable certain functions of the Website;

2)          to learn more about how our Services are used and similar analytical purposes;

3)          to understand how Users interact with our ads;

4)          to understand how to improve performance;

5)          to customize our website; 

6)          to validate related services; and

7)          to provide you with more relevant advertising. 

For example, our third-party partners might use a web beacon to learn whether an email message was opened or store preferences in a flash cookie.

3.   What types of cookies do we use?

As described below, VertaMedia employs several technologies to provide and improve its Services. Depending on your location, you will be offered a choice to accept or decline our use of these technologies, but you are also welcome to exercise the preferences described below.  Please note that declining cookies may cause our website not to function correctly.

Generally, our cookies fall into the following categories listed below, with some examples of the uses for each category.

Essential cookies.  These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions you make that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. These cookies do not store any personally identifiable information.

Functional cookies.  These cookies enable the website to provide enhanced functionality and personalization. If you do not allow these cookies, some or all of these services may not function properly.

Targeting cookies. These cookies may be set through our site by our advertising partners. Those companies may use them to build a profile of your interests and show you relevant adverts on other sites.    They do not store personal information directly but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Performance cookies. These cookies allow us to count visits and traffic sources to measure and improve our site's performance. They help us to know which pages are the most and least popular and see how visitors move around the site. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance. 

Name: _ga 

Host: ftoutreach.com   

Duration: 2 years 

Type: First Party 

Category: Performance Cookies 
Purpose: Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.
 

Name: __gads

Host:  ftoutreach.com   

Duration: 13 month 

Type: First Party

Category: Performance Cookies

Purpose: It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times.
 

Name: __gpi

Host:  ftoutreach.com   

Duration: 13 month 

Type: First Party

Category: Performance Cookies

Purpose: These cookies enable us to collect aggregated data for statistical purposes on how our visitors use the website. These cookies do not contain personal information such as names and email addresses and are used to help us improve your user experience of the website. 

Name: __gid

Host:  ftoutreach.com   

Duration: 1 day

Type: First Party

Category: Performance Cookies

Purpose: Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics.

Name: __ga_<container-id>

Host:  ftoutreach.com   

Duration: 2 years 

Type: First Party

Category: Performance Cookies

Purpose: These cookies is used in order to persist session state.

Name: _fbp

Host:  ftoutreach.com   

Duration: 90 days

Type: First Party

Category: Performance Cookies

Purpose: Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.
 
Name: _gat_UA-244308254-1

Host:  ftoutreach.com   

Duration: Session

Type: First Party

Category: Performance Cookies

Purpose: Google Analytics Cookies enable analytics features in our suite (e.g., distinguish users, remember traffic information, and determine the start and end of a session). They are set for analytics measures on our website. We can take a timestamp of your website visit, track the source (e.g. search engine) you used to access our website, and the number of times you visit our website.

4.   What is cookie refresh?

Please note that we use the cookie refresh function to refresh the duration period of the cookie set each time you visit our website. This means that the expiry term for a cookie is automatically renewed and starts from the beginning in case you revisit our website within the initial expiry term of such cookies without disturbing you regarding the additional necessity of giving extra consent for such cookies re-setting. For example, suppose the refreshment period is 30 (thirty) days, and you visit us every day. In that case, this means we will refresh set cookies every day, and the whole duration of cookies will constitute the sum of all refreshments made within your visits.

5.   How can I manage cookies for advertising?

Advertising helps defray certain costs of providing Services, especially costs incurred but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you have options to limit personalized ads tailored to your interests.

You may be able to control targeting as you browse the web through browser settings and other mechanisms. Suppose you do not wish to receive personalized advertising that third parties deliver. In that case, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIDAA website. VertaMedia does not control these third-party-provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

If VertaMedia delivers personalized advertising, we will provide all our Users with notice and information about how they may be able to opt out of such personalized advertisements.  Such an opportunity to opt-out may occur through your device settings.

We use Google, among others, to provide advertising through the Services and on third-party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit https://www.google.com/settings/ads.

6.   Information and choices regarding tracking and targeting on mobile devices

As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS, and Android, options for limiting tracking and targeting in relation to ads.

We do not control your device-level opt-out processes, and we cannot be responsible for any choices you make through such a mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. A device-level opt-out mechanism may opt you out of all third-party personalized advertisements.

If you use an Apple device, visit http://support.apple.com/kb/ht4228.

If you use an Android device, navigate to the google settings page, select ads, and then choose to reset your Android Ad ID or opt out of personalized ads.

There are also several browser plugins available to Users that want to be better informed about and have more control over the use of cookies and related technologies on their devices. 

If you want to know more about cookies, please refer to the following third-party websites:

All About Cookies: https://www.allaboutcookies.org/

Network Advertising Initiative: https://www.networkadvertising.org/

Contact Us

In case of any additional requests about this Cookies Policy, you can contact us:

VertaMedia LLC

2245 RENAISSANCE DRIVE SUITE A, LAS VEGAS, NV, 89119

Email: [email protected]   

Date: 22/05/2023